{"id":1698,"date":"2023-10-06T12:10:17","date_gmt":"2023-10-06T10:10:17","guid":{"rendered":"https:\/\/poppers-store.fr\/blog\/?p=1698"},"modified":"2023-10-10T13:48:37","modified_gmt":"2023-10-10T11:48:37","slug":"mettre-en-avant-vos-poppers","status":"publish","type":"post","link":"https:\/\/www.poppers-store.fr\/blog\/2023\/10\/06\/mettre-en-avant-vos-poppers\/","title":{"rendered":"Comment mettre en avant vos poppers pour multiplier vos ventes ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous poss\u00e9diez une boutique en ligne ou une boutique physique, il est n\u00e9cessaire d&rsquo;adopter des bonnes pratiques pour la vente de poppers aux particuliers. De part sa petite taille, le poppers est un produit qu&rsquo;il faut mettre en avant pour que les clients le rep\u00e8re. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>boutique physique<\/strong>, vous proposez certainement de nombreux produits. Il n&rsquo;est pas toujours ais\u00e9 pour le consommateur de retrouver une petite bouteille de poppers dans un point de vente cons\u00e9quent.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>ligne<\/strong>, il n&rsquo;est pas facile de se faire remarquer parmi un large choix de produits ou de r\u00e9f\u00e9rences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez donc dans cet <strong>article comment mettre en avant les poppers<\/strong>, et de ce fait d\u00e9clencher des ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En boutique physique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon la <strong>configuration de votre boutique<\/strong>, le poppers n&rsquo;est pas toujours en libre-service. Ce qui peut rendre difficile l&rsquo;acte d&rsquo;achat. Il y a des bonnes pratiques \u00e0 respecter pour faciliter cet acte d&rsquo;achat et <strong>augmenter le nombre de ventes consid\u00e9rablement.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chez <strong><a href=\"https:\/\/www.poppers-store.fr\/\">Poppers Store<\/a><\/strong>, certains poppers sont vendus avec une<strong> PLV<\/strong> (un pr\u00e9sentoir). Cela vous facilitera grandement la mise en avant des produits. Sur Poppers Store, il est mentionn\u00e9 sur chaque fiche produit si un pr\u00e9sentoir est inclus. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il est vivement conseill\u00e9 d&rsquo;exposer le pr\u00e9sentoir et les poppers \u00e0 <strong>hauteur des yeux<\/strong> pour que le client les rep\u00e8re plus facilement.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1000\" src=\"https:\/\/poppers-store.fr\/blog\/wp-content\/uploads\/2023\/09\/pack-everest-poppers.jpg\" alt=\"pr\u00e9sentoir\" class=\"wp-image-1708\" srcset=\"https:\/\/www.poppers-store.fr\/blog\/wp-content\/uploads\/2023\/09\/pack-everest-poppers.jpg 771w, https:\/\/www.poppers-store.fr\/blog\/wp-content\/uploads\/2023\/09\/pack-everest-poppers-231x300.jpg 231w, https:\/\/www.poppers-store.fr\/blog\/wp-content\/uploads\/2023\/09\/pack-everest-poppers-768x996.jpg 768w, https:\/\/www.poppers-store.fr\/blog\/wp-content\/uploads\/2023\/09\/pack-everest-poppers-200x260.jpg 200w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Exemple de pr\u00e9sentoir<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.poppers-store.fr\/\" style=\"background-color:#003049\"><strong>D\u00e9couvrir Poppers Store<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La quantit\u00e9 \u00e9veille l&rsquo;int\u00e9r\u00eat<\/strong>. Nous vous conseillons donc de toujours proposer des poppers en quantit\u00e9 suffisante. Vous pouvez \u00e9galement mettre en avant des poppers de diff\u00e9rentes tailles et <a href=\"https:\/\/poppers-store.fr\/blog\/2023\/04\/10\/poppers-quels-sont-les-differents-nitrites-presents-sur-le-marche\/\">compositions<\/a> pour montrer votre vari\u00e9t\u00e9. Autre avantage, votre panier moyen a de grandes chances d&rsquo;augmenter. Cela vous permettra aussi d&rsquo;\u00e9viter des ruptures et d&rsquo;anticiper vos achats.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communiquer en amont<\/strong> : si le client ne sait pas que vous proposez du poppers, il ne va pas forc\u00e9ment se rendre dans votre point de vente. N&rsquo;h\u00e9sitez pas \u00e0 communiquer sur votre vitrine \u00e0 l&rsquo;aide de <strong>visuels<\/strong> (sticker, affiche, ect&#8230;). Ou bien sur les r\u00e9seaux sociaux si vous en poss\u00e9dez.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En boutique en ligne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques bonnes pratiques sont \u00e0 noter pour les boutiques en ligne :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>mise en avant<\/strong> doit non seulement se faire gr\u00e2ce \u00e0 des visuels (slider, photo attractive, vid\u00e9os&#8230;) mais \u00e9galement gr\u00e2ce au texte r\u00e9dig\u00e9 sur la <strong>fiche produit<\/strong>. Cela vous permettra de d\u00e9crire le produit et de donner envie \u00e0 l&rsquo;internaute de commander.<\/li>\n\n\n\n<li>Pour lancer des nouveaux produits ou dynamiser les ventes, vous pouvez proposer des offres promotionnelles. Cela donnera envie aux clients d&rsquo;acheter en quantit\u00e9.<\/li>\n\n\n\n<li><strong>Newsletter<\/strong> : n&rsquo;h\u00e9sitez pas \u00e0 envoyer une newsletter \u00e0 vos clients fid\u00e8les pour les informer que vous proposez de nouveaux poppers ou mettez en place des promotions.<\/li>\n\n\n\n<li><strong>Cross selling :<\/strong> proposez le poppers en article compl\u00e9mentaire. Cette proposition peut se faire pendant le parcours d&rsquo;achat en suggestion (sur une autre fiche produit, ou dans une cat\u00e9gorie). Vous pouvez aussi sugg\u00e9rer le poppers lorsque le client valide son panier. Votre panier client en sera ainsi augment\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d\u00e9sormais les cl\u00e9s pour <strong>mettre en avant vos poppers et multiplier vos ventes<\/strong> !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.poppers-store.fr\/\" style=\"background-color:#003049\"><strong>Commander sur Poppers Store<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Que vous poss\u00e9diez une boutique en ligne ou une boutique physique, il est n\u00e9cessaire d&rsquo;adopter des bonnes pratiques pour la vente de poppers aux particuliers. De part sa petite taille, le poppers est un produit qu&rsquo;il faut mettre en avant pour que les clients le rep\u00e8re. D\u00e9couvrez donc dans cet article comment mettre en avant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-produits","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment mettre en avant vos poppers pour multiplier vos ventes ? - Poppers Store, le blog<\/title>\n<meta name=\"description\" content=\"Boutique en ligne ou physique, c&#039;est le m\u00eame combat ! 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