{"id":810,"date":"2022-03-21T08:00:00","date_gmt":"2022-03-21T07:00:00","guid":{"rendered":"https:\/\/poppers-store.fr\/blog\/?p=810"},"modified":"2022-03-18T16:20:33","modified_gmt":"2022-03-18T15:20:33","slug":"comment-organiser-le-420-day","status":"publish","type":"post","link":"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/","title":{"rendered":"Comment organiser le 420 Day ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous g\u00e9rez un site e-commerce ou une boutique dans le domaine du CBD ou un bureau de tabac ? Le 420 Day est une journ\u00e9e importante pour les consommateurs de CBD. Dans cet article, nous allons vous expliquer le principe et vous donner des conseils pour mettre en place une op\u00e9ration commerciale \u00e0 succ\u00e8s, en ligne ou en boutique.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#420_Day_de_quoi_sagit-il\" >420 Day : de quoi s&rsquo;agit-il ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#Organisation_du_420_Day_par_ou_commencer\" >Organisation du 420 Day : par o\u00f9 commencer ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#La_communication_de_loffre_promotionnelle\" >La communication de l&rsquo;offre promotionnelle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#La_mise_en_place_de_loffre_promotionnelle\" >La mise en place de l&rsquo;offre promotionnelle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#Organisation_logistique\" >Organisation logistique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.poppers-store.fr\/blog\/2022\/03\/21\/comment-organiser-le-420-day\/#Pourquoi_choisir_Poppers_Store_pour_commander_des_produits_au_CBD\" >Pourquoi choisir Poppers Store pour commander des produits au CBD ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"420_Day_de_quoi_sagit-il\"><\/span>420 Day : de quoi s&rsquo;agit-il ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le<strong> 420 Day<\/strong> est la <strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/420_(cannabis)\">journ\u00e9e mondiale du Cannabis<\/a> et donc par extension du CBD<\/strong>. Cette journ\u00e9e a lieu chaque ann\u00e9e le <strong>20 avril<\/strong>. Pour la petite histoire, l&rsquo;origine de cette journ\u00e9e mondiale remonte aux ann\u00e9es 1970 en Californie. Un groupe d&rsquo;amis, les \u00ab\u00a0Waldos\u00a0\u00bb se r\u00e9unissait chaque jour \u00e0 la fin du lyc\u00e9e \u00e0 <strong>16 h 20<\/strong> (qui s&rsquo;\u00e9crit 4:20 pour les Am\u00e9ricains). 420 \u00e9tait leur code secret pour se retrouver. Au fil des ann\u00e9es, l&rsquo;histoire s&rsquo;est r\u00e9pandue au monde entier. C&rsquo;est aujourd&rsquo;hui une date et un nombre connu de tous les amateurs de<strong> CBD<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que g\u00e9rant de <strong>site e-commerce<\/strong> ou d&rsquo;une <strong>boutique physique<\/strong>, organiser le 420 Day est un excellent moyen de <strong>d\u00e9velopper son chiffre d&rsquo;affaires<\/strong> et d&rsquo;augmenter le panier moyen car c&rsquo;est un \u00e9v\u00e9nement f\u00eat\u00e9 par les amateurs dans le monde entier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organisation_du_420_Day_par_ou_commencer\"><\/span>Organisation du 420 Day : par o\u00f9 commencer ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une offre promotionnelle<\/strong> doit \u00eatre organis\u00e9e en amont. Plusieurs \u00e9tapes sont \u00e0 respecter afin que la journ\u00e9e soit un succ\u00e8s commercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_communication_de_loffre_promotionnelle\"><\/span>La communication de l&rsquo;offre promotionnelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La communication est l&rsquo;\u00e9tape num\u00e9ro 1 d&rsquo;une offre promotionnelle r\u00e9ussie. Pour cela, vous avez <strong>plusieurs canaux<\/strong> \u00e0 votre disposition pour avertir vos clients et les internautes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les r\u00e9seaux sociaux (Facebook, Twitter, Instagram, Tik Tok&#8230;)<\/li><li>Une newsletter d\u00e9di\u00e9e<\/li><li>La mise en place de partenariats<\/li><li>La r\u00e9daction d&rsquo;un article de blog<\/li><li>Des visuels dynamiques et attractifs le jour J sur votre site e-commerce ou votre boutique physique<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_mise_en_place_de_loffre_promotionnelle\"><\/span>La mise en place de l&rsquo;offre promotionnelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant le jour cl\u00e9, vous devez s\u00e9lectionner l&rsquo;offre promotionnelle que vous souhaitez mettre en place. Elle doit \u00eatre facile \u00e0 comprendre et m\u00e9morable pour l&rsquo;internaute. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un pourcentage de r\u00e9duction<\/li><li>Un cadeau offert<\/li><li>La livraison gratuite<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organisation_logistique\"><\/span>Organisation logistique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La communication ne fait pas tout. Vous devez \u00eatre pr\u00eats au <strong>niveau logistique<\/strong> \u00e0 traiter un nombre de commandes sup\u00e9rieur \u00e0 la normale. Vous devez donc pr\u00e9parer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Suffisamment de stock sur les r\u00e9f\u00e9rences en promotion<\/li><li>Assez de ressources humaines pour traiter et exp\u00e9dier les commandes<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.poppers-store.fr\/15-cbd-store\" style=\"background-color:#2c367d\"><strong>Commander maintenant<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_choisir_Poppers_Store_pour_commander_des_produits_au_CBD\"><\/span>Pourquoi choisir Poppers Store pour commander des produits au CBD ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Poppers Store <\/strong>s&rsquo;est diversifi\u00e9 depuis 2020 sur le <strong>march\u00e9 B2B du CBD<\/strong>. Vous retrouverez aujourd&rsquo;hui sur Poppers Store des marques de CBD reconnues et au meilleur prix grossiste : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.poppers-store.fr\/41-fleurs\">Fleurs de CBD Hill Valley<\/a><\/li><li><a href=\"https:\/\/www.poppers-store.fr\/14_cbd-marie-jeanne\">Vapes Pens &amp; E-Liquides Marie Jeanne<\/a><\/li><li><a href=\"https:\/\/www.poppers-store.fr\/13_cbd-kush-vape\">Vapes Pens KushVape<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4t\u00e9 <strong>logistique et livraison<\/strong>, votre commande sera exp\u00e9di\u00e9e en <strong>maximum 72 h<\/strong>. Nous disposons de notre propre \u00e9quipe logistique qui emballe minutieusement les produits. Chez <strong>Poppers Store<\/strong>, aucune mention de la nature de nos produits sur les colis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <strong>\u00e9quipe commerciale<\/strong> est \u00e0 votre disposition pour la moindre question et pour vous accompagner dans la pr\u00e9paration du <strong>420 Day.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"mailto:contact@poppers-store.fr\" style=\"background-color:#2c367d\"><strong>Contacter Poppers Store<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Vous g\u00e9rez un site e-commerce ou une boutique dans le domaine du CBD ou un bureau de tabac ? Le 420 Day est une journ\u00e9e importante pour les consommateurs de CBD. Dans cet article, nous allons vous expliquer le principe et vous donner des conseils pour mettre en place une op\u00e9ration commerciale \u00e0 succ\u00e8s, en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunites-commerciales","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment organiser le 420 Day ? - Poppers Store, le blog<\/title>\n<meta name=\"description\" content=\"Chaque ann\u00e9e a lieu le 420 day, le 20 avril. Mais de quoi s&#039;agit-il ? 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